Champion Collaboration

Champion brand history

Champion 2.0

In the past ten years, Champion has teamed up with a number of designers and brands to create exclusive streetwear collections that put a unique spin on the classic Champion aesthetic. For example, Supreme infused their all-over print designs into Champion pieces, Vetements added their signature droopy sleeves to sweatshirts, and Weekday transformed the classic sweatshirt into a trendy cropped version. These collaborations have helped Champion stay relevant and continue to appeal to a wide range of consumers.


Origins

Champion, a leading brand in sportswear, was founded in 1919 by Simon Feinbloom and his sons William and Abraham in Rochester, New York. At the time, the company was called the Knickerbocker Knitting Company and focused on wholesale clothing. However, the Feinbloom brothers soon recognized a need for high-quality athletic wear and pivoted their business to manufacture comfortable and durable sportswear.

One of their most iconic products, the Champion sweatshirt, was originally designed as a wool undergarment for outdoor workers. However, it quickly gained popularity as a way to keep athletes warm during exercise. The Michigan Wolverines, a college football team, were among the first to be outfitted in Champion apparel and the brand's reputation soon spread to other colleges across the United States. Today, Champion is worn not just by athletes but by people of all ages and walks of life on college campuses across the country.


3 products

3 products